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POOL COVER has set up business in Austria. Mr. Herbert ORTBAUER, an Austrian...

Region 1 News Release: 12-890-BOS/BOS 2012-082 May 17, 2012 Contact: Ted Fitzgerald Phone: 617-565-2075 Email: fitzgerald.edmund@dol.gov Middleton, Mass., manufacturer pays $600,000 in fines, takes c

Region 6 News Release: 12-824-DAL May 17, 2012 Contact: Elizabeth ToddJuan Rodriguez Phone: 972-850-4710972-850-4709 Email: todd.elizabeth@dol.govrodriguez.juan@dol.gov US Department of Labor's OSHA

Release Number: 12-994-NAT May 17, 2012 Contact: Jesse Lawder Phone: 202-693-4659 Email: lawder.jesse@dol.gov US Department of Labor's OSHA announces intentto establish Whistleblower Protection Advis

Region 5 News Release: 12-901-CHI May 16, 2012 Contact: Scott AllenRhonda Burke Phone: 312-353-6976 Email: allen.scott@dol.govburke.rhonda@dol.gov US Department of Labor's OSHA cites Raani Corp. with

Region 2 News Release: 12-937-NEW/BOS 2012-079 May 16, 2012 Contact: Ted Fitzgerald Phone: 617-565-2075 Email: fitzgerald.edmund@dol.gov US Labor Department's OSHA cites Rite Aid for fall, crushing,

PoolSpaPatio: Happy birthday to #PoolSpaPatio Sales Manager Sandi McMullen. We appreciate all you do for us! Sorry this post is a day late!

PoolGearPlus: It is recommended that you clean your pool's sand filter every two months during the pool season. http://t.co/bhWIXE9E

PoolGearPlus: Routinely check to make sure your pool cleaner's hose is securely attached to its suction source in the pool wall.

SwimUniversity: The Pool and Spa Industry Is Getting Creative [VIDEOS] (via @jacuzziofficial & @zodiacpool_usa) http://t.co/Vw1Oeywz

PoolGearPlus: $50 manufacturer's #rebate on the Baracuda® G3 Inground Pool Cleaner! #MemorialDaySale

YourPoolProduct: erosion feeder - a flow-through chemical feed system, water makes contact with the dry chemical inside causing it to dissolve.

BtoBSocialMedia: Only 13% of B2B Marketers Drive Leads with Social Media http://t.co/5IIWqgTn

PoolGearPlus: Pool borders come in different sizes and patterns that can be applied to the perimeter of your swimming pool.

equalman: TY!RT @KepplerSpeakers: #FF Our Fave Speaker Tweeps @VerniceArmour @johnbattelle @Varneyco @BrandAutopsy @equalman @davidnour @Levine_Alison

PoolGearPlus: Dog life vests are a great way to give your dog a sense of security in the water to help keep them from feeling tired or overwhelmed.

equalman: @JoselinMane what a joy it was to run into you today my friend!

equalman: @CarlaBradyBug enjoy the #Bigideas12 Carla!

I must admit that for a long time I’ve had my doubts about the pool and spa industry. I thought to myself, “these folks just don’t get it. They are stuck in the 20th century and I don’t see them getting out any time soon.”

I am referring to the severe lack of creativity in our industry.

This week, however, a glimmer of hope was brought to my attention. Two major companies in the pool and spa industry have stepped up their game and created some wildly entertaining and creative videos that appeal to the consumer.

Jacuzzi Hot Tubs

Jacuzzi has put together an entire campaign around how the hot tubs make you feel. not just when you’re in them, but ALL DAY LONG!

These videos are extremely eye-catching and visually stunning. Check out the video below and let us know what you think.

 

Zodiac & Polaris Pool Cleaners

These guys created a campaign that is super creative. They created a scary enemy that will wreck havoc in your swimming pool; a dried up tree leaf.

Now that your pool has an enemy, you need to protect it with the ultimate leaf-killing machine!

I hope you find these videos as enjoyable as I did. Let me know what you thought of them in the comments below

FlexibleSolutns: Open Your Swimming Pool for May Long Weekend #constantcontact http://t.co/IOnHDFaQ